July 15, 2022 – Betakit: At Startupfest 2022, people clad in Startup Atlantic shirts, hats, and pins were everywhere. Launched by a network of accelerators, incubators, and investors from across Atlantic Canada’s innovation ecosystem, the Startup Atlantic brand made its debut at Startupfest with a delegation of over 50 people.
Startup Atlantic is a new, Atlantic Canada Opportunities Agency (ACOA)-funded initiative. The brand brings the four Atlantic Canadian provinces — Newfoundland and Labrador, New Brunswick, Prince Edward Island, and Nova Scotia — together under one roof.
Kathryn Lockhart, CEO of the Saint John, New Brunswick-based tech accelerator Propel, is one of the people who hopes to build Startup Atlantic into the region’s “new overarching brand” in the hopes of attracting more entrepreneurs, talent, and investors to Atlantic Canada.
“We wanted to open up our world to the rest of the country and uniting under a single brand has been the best way to do that,” Lockhart told BetaKit in an interview. “We are one big family but now we’ve all got married under one last name.”
According to Entrevestor, last year, Atlantic Canadian companies raised over $638 million in funding, and saw a record of 12 exits during what was a particularly strong period for growth-stage firms.